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Market Research

Competitor Analysis

Runs a structured teardown of up to three competitors — pricing, positioning, strengths, weaknesses, and common complaints in their reviews — then builds a positioning matrix and five concrete ways to differentiate.

Best for: Founders and marketers doing market research who want a repeatable framework instead of an ad hoc competitor doc.

PROMPT Nº 22 OF 37

Conduct a competitive analysis for [YOUR COMPANY/PRODUCT] in [INDUSTRY].

YOUR INFO:

Product/Service: [what you offer]
Target market: [your audience]
Current positioning: [how you position yourself]

COMPETITORS TO ANALYZE:

[Competitor 1]
[Competitor 2]
[Competitor 3]

FOR EACH COMPETITOR PROVIDE:

Products/Services offered
Pricing strategy
Target audience
Unique selling proposition
Marketing channels used
Strengths (what they do well)
Weaknesses (gaps we can exploit)
Customer reviews (common complaints)
Recent changes or news

Then create:

Competitive positioning matrix
Our differentiation opportunities (5 specific ways we can stand out)
Threats to watch
Opportunities to capture

Be specific and actionable.

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